WAYNE D. STEIMLE
A STORY BRAND SINCE 1952
The beginning days of the California Pools brand dates back to 67 years ago. Founded by Wayne Steimle in the summer of 1952, California Pools has bloomed into one of the most well-known and respected brands throughout the industry. Back in the 1950’s, there were very few swimming pool builders around. Wayne was a high school physics teacher at the time and wanted to build his family a pool. With no luck in finding a builder, Wayne set out to build the pool on his own. During the summer of 1952, Wayne hired several of his high school students and effectively built the first “California Pools” swimming pool. Seeing his new pool come to life, his friends and neighbors not only grew interested, they began asking Wayne to build them a pool as well. At that moment, Wayne realized he was on to something great and California Pools was born. Wayne would stop at nothing to ensure his customers were not only happy with the swimming pool he’d built for them, but that they thoroughly enjoyed the process, start-to-finish, as well. Wayne’s philosophy of always putting his customers first continues to be the beacon which guides our company and brand today.
When a brand has a strong founding story and is rich with history and success such as ours, it truly becomes a “story brand”. As a California Pools franchise owner, Our Story becomes Your Story. When we combine our stories, it becomes very powerful. A story together that is unique and different. Standing above the crowd with credibility and heritage. Standing above the crowd with California Pools!