About Us

The history of California Pools Franchise.

A pool construction franchise crafting memories since 1952

The genesis of the California Pools brand is a story of ambition, innovation, and an unwavering dedication to customer satisfaction. Our founder, Wayne Steimle, a high school physics teacher in the summer of 1952, embarked on a personal project to build a pool for his family in his backyard in California. 

Finding a scarcity of swimming pool builders, he took matters into his own hands by employing several of his students to construct what would become the inaugural "California Pools" swimming pool.

Once completed, the pool sparked interest among friends and neighbors, who began requesting Wayne build them pools of their own. Seizing this opportunity, Wayne founded California Pools, laying the early foundation of California Pools Franchise Inc – a swimming pool construction franchise recognized as a leader in a nearly $7 billion industry

The future is exciting with a California Pools franchise 

Now, after more than seven decades of growth and evolution, we stand as a beacon in the pool construction franchise world, with a robust network that has constructed over 80,000 pools. Our commitment to innovation, quality design, and good workmanship continue to fuel our journey. 

Let our story become yours

With a compelling founding story and a history of success, we embody the essence of a "story brand." As a California Pools partner, our story seamlessly intertwines with your story, creating a powerful narrative that sets us apart. Our unique stories elevate us together, establishing credibility and showcasing what California Pools is known for.

Ready to take the next step to starting your own pool construction business? Contact us today to learn more. 

Pioneering innovation in the pool franchise industry.

We go beyond pool buildings – we're proud innovators (just like we've always been)! At California Pools, we take pride in staying ahead of the curve regarding pool technology. While other swimming pool franchises may stick with conventional methods, we embrace innovation and explore ways to enhance customer pool experiences through eco-friendly designs, smart tech integration, creative water/fire features, and more.


An award-winning swimming pool franchise.

Aside from a rich history and successful franchise model, what sets California Pools apart from the rest? Well, for one thing, we are a multi-award-winning brand. Our dedication to exceptional customer service, innovative designs, and high-quality construction has been recognized by industry experts and customers alike, including over 600 awards for our custom swimming pool designs and a top 5 ranking by the Association of Pool & Spa Professionals and more.

Explore our complete list of awards and recognition on our website to see the full extent of our achievements, but as you can see, California Pools is a brand that truly stands out in the swimming pool franchise industry.

Envision what your franchise is capable of building.

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Get more information about California Pools Franchise.

Turn your passion for pools into a thriving business with California Pools Franchise. Whether you love cannonballing in or lounging poolside with loved ones, as one of our partners, you’ll build stunning custom swimming pools, allowing families to create lasting memories in their own backyard (goggle lines and all).

Our franchise model is designed to give you all the tools and resources needed to bring swimming pool construction services to your community – just like Mr. Steimle did back in '52!

Our Accolades.

Dive into your franchising future with California Pools.

Go into business for yourself without being by yourself. We'll help you get one step closer to owning your dream pool building franchise.

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